Media & Press
Materials and information for media professionals
What is «Echter Schweizer Onlineshop»?
The Quality Seal
A quality seal that distinguishes genuine Swiss online shops from fake Swiss shops. We certify webshops that demonstrably have their headquarters in Switzerland, employ real staff, and ship from Switzerland.
The Problem
Many .ch domain webshops are not Swiss companies. They use a Swiss domain but operate from abroad – often without any transparency. Consumers are deceived.
Our Certification Criteria
Logo & Badge Downloads
Usage Notice
The badges may only be used in connection with editorial reporting about «Echter Schweizer Onlineshop». Any use suggesting certification is not permitted without a valid membership.
Key Messages
«With the ‹Echter Schweizer Onlineshop› badge, consumers can tell at a glance whether a webshop is truly based in Switzerland – and doesn't just own a .ch domain.»
«Genuine Swiss merchants can clearly set themselves apart from foreign operators with our quality seal and strengthen customer trust.»
«We create transparency in Swiss e-commerce and protect consumers from deception by fake Swiss shops.»
About Us
«Echter Schweizer Onlineshop» is a project of arvadis GmbH based in Lenzburg, Canton of Aargau. The company is registered in the Swiss Commercial Register under CHE-112.525.913.
The quality seal was launched in 2025 to counter the growing problem of fake Swiss shops and to give genuine Swiss merchants a way to differentiate themselves.
Press Contact
For media inquiries, interviews, or additional material, please contact:
arvadis GmbH – Media Inquiries
hallo@echter-schweizer-onlineshop.chWe aim to respond to media inquiries within 24 hours.